Sam qualified with a first-class honours degree in Accountancy and Finance from Cardiff University in 2007 and became a qualified accountant (senior member of the team) in 2010 after passing her ACCA professional examinations. Sam became a Partner with Ashmole & Co in April 2022.
Sam lives in Port Talbot she is married and has two children. During her spare time she helps coach rugby with Aberavon Green Starts and she also trains and teaches karate, something she has been doing since she was 9 years old.